Tourism Consultancy and Collaboration Partner
Sustainable Tourism supports tourism companies in Iceland and abroad
in strengthening their operations with responsibility and sustainability at the core.
The service covers all key aspects of business operations, from strategic planning and the sustainability journey
to product development, pricing, marketing and sales materials, and customer communication.
Welcome!
The Icelandic government has set clear goals for the future of tourism in Iceland!
To build a more sustainable, responsible, and high-quality tourism sector, and to become a leader in sustainable tourism.
Achieving these goals requires strong strategies, education, and a focused approach to integrating sustainability
into the operations of everyone working in the sector.
By strengthening sustainability, we not only protect the environment and local communities,
but also improve profitability and the long-term resilience of the tourism sector.
Sjálfbær Ferðaþjónusta supports Icelandic tourism companies in taking these steps with confidence and professionalism.
The aim is to bridge the gap for businesses that lack time, funding, or in-house expertise,
and to make sustainability a natural part of their everyday operations.
Together, we can build a stronger, more responsible, and more sustainable future for tourism in Iceland.
consulting
Tailored consulting for companies.
Analysis of the current situation, development of a strategy, and implementation plan for sustainability in operations.
Collaboration
Assistance with various projects, including sustainability matters, product development, pricing, creation of marketing and sales materials, and customer relations.
Training and workshops
Tailored training and workshops for staff and tour guides.
Certifications
Preparation for audits
(e.g. GSTC, Green Key, or Travelife).
Review of documents, procedures, and guidelines.
Note: If I provide assistance or consulting, I will not be able to act as an auditor for the company.